Your beard is broken.
What do you do when your car breaks down? Or when your iPad starts playing Hanson videos on YouTube? Why, you get them repaired, of course.
The same principle is true of a beard. After years of exposure to the sun and other manly elements, even the toughest of beards can get weathered, cracked and split. No tender-cheeked woman will want a kiss from such a worn and broken beard.
Instead of living with it, fix it with some beard repair. In combination with beard conditioner, these beard repair and beard saver products will revolutionize the look and feel of your mighty beard. Use it at night. Use it in the morning. Use it after a dip in ice-cold antarctic waters while studying penguins for self-important French documentary film makers, and then offer it to Morgan Freeman. The point is, use it.
GROW A BEARD.